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nulleins kommunikationsdesign: C. Meyenhofer, T. Rölli, P. Stämpfli, S. Weber, L. Zumbach

Nomination

Category

Communication Design, Experiment

Awarded

'Stereobaby', web content in three dimensions


www.nulleins.ch

Resources

'Stereobaby'

Essay

The information on the website can be viewed spatially with a red-green 3D pair of sspectacles. The spatial illusion is enhanced in the navigation tools by means of the varying depth. The navigation labels likewise ('Starting ramp', 'Outdoor paddock', 'Engine room') have a spatial reference. Anyone who would like to enjoy this three-dimensional experience can ask nulleins to supply the spectacles. A tool for the personal acquisition of customers and for enhanced attentiveness to the possibilities of the web.

Comments by the nominators:
The experiment makes a convincing impression in the way it uses the available resources to explore the presentation possibilities of informative content and to stimulate their further development.