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NOSE AG Design Intelligence: Christian Benz, Christian Harbeke, Basil von Meiss, Rolf Singenberger / Futec AG Engineering: Reto Gasser, Ruedi Meiler, Marc Wehri

Nomination

Category

Product Design, Market

Awarded

'ProMachine SLC 01', high-tech cycle for the road
BMC Trading AG, Grenchen


www.nose.ch

www.bmc-racing.com

Resources

'ProMachine SLC 01'

'ProMachine SLC 01'

Essay

'ProMachine SLC 01' is a high-end, high-tech cycle for the road, used for the most part in professional cycling. The main idea in developing it was to maintain an ideal balance between weight and rigidity, and so provide the most comfortable conditions possible for cycling. This has been achieved through the use of innovative materials. For the first time ever, carbon nanotube technology (CNT) and unidirectional carbon have been used for the entire bicycle frame, and the formal design has been consistently based on this.

Comment by the nominators:
The chief innovation of this racing bicycle consists in the use of a material not hitherto considered as standard in this area. The product as a whole shows in an exemplary way what thoroughgoing service – ranging from the formal conception to the choice of colour, and even the design of the stickers – a design agency is able to offer the manufacturer.