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Claude Zellweger

Nomination

Category

Product Design, Market

Awarded

'Touch Diamond'
One & Co, San Francisco, USA
HTC, Taiwan, R.O.C.


www.oneandco.com

www.htc.com

Resources

'Touch Diamond'

Essay

The HTC 'Touch Diamond' smartphone is set off from the numerous competing projects by the exceptional design of its carrying case. Above all the sharp edges and crystalline quality of the back lend it an unmistakable character. The front, on the other hand, is characterised by a simple and unassuming design that is well adapted to daily use.

Comment by the nominators:
This smartphone stands out in view of its visual appearance, which lends it both character and image. In a saturated market, the product lays claim to a high degree of individuality and symbolic power.