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Colin Schaelli

Prize

Awarded

'V30 FREITAG SKID'
FREITAG lab. ag, Zürich


www.colinschaelli.com

www.freitag.ch

Resources

'V30 FREITAG SKID'

'V30 FREITAG SKID'

Essay

With its modular structure, the 'V30 FREITAG SKID' shelf system was created as a customised sales shelf for the products of Zurich-based bag maker 'Freitag'. An angular module made of recycled plastic forms the basic element of the system. With clips linking these modules, shelf systems of varying design can be configured to meet the needs of the shop in question. As the basic elements can easily be stacked, this offers further advantages for storage and transport purposes. Finally, the system meets the applicable standards of durability and sustainability.

Comment by the nominators:
Originally conceived as a sales display, this modular and versatile shelf system has an appealing functionality and exhibits an industrial aesthetic that is fully adequate to the purpose envisaged.