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Markus Dudli / Sandra Kaufmann

Nomination

Category

Product Design, Market

Awarded

'strada del sole', sunglasses


www.stradadelsole.ch

Resources

'strada del sole'

Essay

The sunglasses of the young Zurich label 'strada del sole' fold up very flat with the help of a specially developed click bracket which has been registered for a patent. As a result, they can easily be accommodated in a trouser pocket. Even if you sit down on them, you need not be afraid that the glasses will be damaged. The collection has a fashionable and unmistakable character. It comprises 14 models, with two colours for the glass and the frame. A special type of fastening makes it possible to attach additional lenses for correction purposes.

Comment by the nominators:
A sophisticated lifestyle product, notable for the optimisation of the detailed design and the weight, with results that could hardly be improved on. A successful start-up in an over-saturated market segment.