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Sara Vidas

Nomination

Category

Fashion and Textile Design, Newcomer

Awarded

'KIKI - AW 11/12'


www.saravidas.ch

Resources

'KIKI -AW 11/12'

'KIKI -AW 11/12'

'KIKI - AW 11/12'

'KIKI - AW 11/12'

'KIKI - AW 11/12'

Essay

The collection reflects the designer's interest in the tension between youth and age in the field of fashion. Her inspiration came from the fashion repertoire of older persons, their often casual manner of dressing and the startling combinations that arise from this. Focusing in particular on the colours, patterns and textile techniques, her analysis of the clothing of older women has formed the basis for new creations resembling a collage. The result is a collection that deliberately distances itself from the conventional ideals of fashion defined by the age of the wearer, because it is intended for women of any age.

Comment by the nominators:
The 'Kiki' collection is a pleasurable and spontaneous work, of high design quality and considerable originality. The aesthetic approach of this fashion collection is amusing, unique, off-beat and disruptive - making you feel good while dancing to a music of its own.