Julia Heuer

Prize

Category

Fashion

Awarded

Adobe Indigo

 

www.juliaheuer.de


Resources

Adobe Indigo

Adobe Indigo

Adobe Indigo

Adobe Indigo

Adobe Indigo

Essay

The combination of digital and crafts-based textile technology - that is the principal idea of ADOBE INDIGO, a clothing collection in which textiles play the most important part. A digital print design that relies on simple graphic forms and gentle colour transitions forms the basis for the manual processing of the textile, with the help of the traditional Japanese tie-dyeing technique arashi-shibori. This results in hand-pleated cloths in which the original prints receive a random admixture of colours and so achieve a special kind of aesthetic quality. The digital print design is transformed into an organically pleated play of colours, each product being a unique specimen. From the purely formal angle, the clothing collection based on these textiles is notable for its timeless simplicity. The cut deliberately recedes into the background. Instead, the principal focus is on the textile itself and its artistic value.


Comments by the jury
The Adobe Indigo project involves first the development of a fashion fabric, going on from this to include a collection of dresses created on the basis of these unique textiles. The strengths of the work are owing to both elements and to the successful way in which they have been combined. The fabric that has been developed here is altogether charming, representing a refreshing new approach in a field already thronged with famous names - and it simply cried out to be used as the basis of a fashion collection. The designer is consistently pursuing her own path, and her conceptual approach is as convincing as it is original. At present this project is unique to Switzerland and practically hors concours. It stands for a new angle on fashion and has the potential to become a classic in the style of Diane von Fürstenberg.


Comments by the Nominators
This melding of digital print and traditional craft processing yields convincing results at a high and independent level of artistry. The collection of exclusive dresses developed on the basis of this fashion material is an original reaction to modern industrial mass production.