BIG-GAME: Elric Petit / Grégoire Jeanmonod / Augustin Scott de Martinville
Product and Industrial Design
Storage system 'FLOORS'
A Game of Forms
Two ashwood supports and nine spray-painted aluminium skids: any amateur d-i-y enthusiast can easily assemble the versatile, height-adjustable, width-adjustable shelving system. Within minutes, it is possible to create a simple, archetypal structure without a single screw.
The original idea behind the 'FLOORS' modular system was to integrate standardised aluminium profiles of the kind used in architecture to support heavy loads. The U-shaped skids lend the shelving system enormous stability. The form itself is the result of a long process of trial and error.
This is the second Swiss Federal Design Award for the Swiss-French-Belgian trio based in Lausanne and Brussels, who already received the award in 2006. Grégoire Jeanmonod, Augustin Scott de Martinville and Elric Petit have been working together successfully since 2004 under the name BIG-GAME. Their client list includes such prestigious names as 'Vlaemsch' and 'Ligne Roset'.
BIG-GAME is big on re-interpreting the familiar. They juggle creatively with the vocabulary of familiar forms, transposing them to new materials and functions. Just as they did with their plywood take on elk hunting trophies in 2006, the three designers have now conjured something entirely new out of something utterly commonplace. 'FLOORS' is based on the kind of shelving we know so well from industrial, garage or basement storage areas. The aim of the project was to create functional storage of the same kind, but explicitly adapted to fit into a living space (home and office). Once again, BIG-GAME has come up with a stunning play on formal typologies and references. The metal-imitate wooden lathes are remarkably light and refreshingly colourful. 'FLOORS' is still a prototype design – which renowned furniture producer will choose to adopt it remains to be seen.