'Flowers Bones', diploma collection (2010)
A Morbid Fairytale Quality
With her women's collection 'Flowers Bones', textile and fashion designer Camie Rebord from Valais earned her BA from HEAD Geneva in 2010. It is also on the basis of this work that she is awarded the Swiss Federal Design Award this year.
The evocative title of the work catapults its viewer into a special world, the world of beauty and ephemerality. Camie Rebord took as her inspiration the poetic nature of death, a popular aesthetic at the beginning of the 19th century, and incorporated it in her subject matter. This aesthetic reflects the idea of that era of surrounding the dead with many flowers and in that way to photograph them as if they were still alive.
This gave rise to 17 idiosyncratic dresses whose light transparency and extremely fine pastel shades conjure up the association of a fairytale-like world of elves. With their playful shapes they nonetheless fully match current fashion trends. Yet this first appearance is deceptive: whereas the materials and cuts used are fully in line with the spirit of the time, the printing in contrast makes for moments of surprise and in some cases even provokes revulsion. Thus only a second look at a light synthetic blouse reveals that its motif represents a human pelvis. The shock that follows the realisation of the true nature of the patterns, which Camie Rebord created using x-ray images and old photos, is precisely what makes her fabrics and dresses fascinating. It is due to her courage that in her collection death is firmly anchored in the present. Thus the dresses provide each viewer with inspiration to give free rein to their own personal associations and memories. Camie Rebord's embellishment of her collection is as radical as her choice of subject: the fairytale quality of her dresses is supplemented with little crowns and shoes as if in preparation for a fin de siècle ball. Delicacy, playfulness and a focus on morbidity are what make the collection unique.