Exhibition design for 'Make Up – Designing Surfaces', Museum für Gestaltung Zürich
The Talented Mr Schmid
Having won the Federal Competition for Design with a furniture collection last year, Moritz Schmid this year submitted an exhibition architecture of his own design and has won a prize again. The exhibition took place in the Museum of Design, Zurich last year and was entitled 'Make Up – Designing Surfaces'.
Moritz Schmid had already been involved in the conceptual development of the exhibition. From the vast design collection held by the Museum of Design, Zurich, about 200 exhibits were selected and subsequently subdivided into different main thematic groups. Apart from individual objects, the exhibition concept also provided for the presentation of tools, posters and videos.
The objective of the designer was to create a stage and environment for the exhibits using simple means. Having designed all furniture and exhibition elements himself, he arranged the objects on presentation tables whose white surfaces with their punched holes were reminiscent of hovering tablecloths. Round mirrors were suspended from the ceiling on blue ribbons, and he used them as a means of structuring the room and guiding the gaze of visitors. Among other things, he was interested in the fact that the faces of visitors thereby overlapped with the exhibits and that viewers were therefore confronted with their own surface.
On the side walls of the exhibition room could be seen what seemed to be greatly enlarged spray-painted outlines of especially well-known or characteristic exhibits.
This decorative background took up the theme of the exhibition in a playful manner and formed the frame around a complex problem definition.
The conditions on the first floor of the Museum of Design pose a challenge for any scenographer. Moritz Schmid has mastered this task elegantly and adroitly. With this project, the designer has shown once more that his works always rest on a solid conceptual foundation. It is a sheer pleasure to see the great diversity of the ways in which the designer is able to use his talent.