On the Laurenz Brunner Style
Laurenz Brunner has now won the Swiss Federal Design Award for the second time, having previously done so in 2006. This year, he submitted projects from the past four years: one series of publications, two corporate design concepts and an exhibition catalogue. These commissions are all of a cultural character. Taken as a whole, they reflect the designer's complex approach.
Laurenz Brunner was given an extensive commission to create designs for every aspect of the Arnhem Mode Biennale fashion event - including a visual identity, an online presence and a distinctive typeface. The concept was based on the name 'Amber', used to denote a fictional figure who is a kind of abbreviated namesake of the Arnhem Mode Biennale.
In the case of the corporate design concept developed by Brunner for the Kunst Halle Sankt Gallen, the central image was not a woman, but an icon of the institution's home city: the Sankt Gallen bratwurst sausage. Since 2007, the sausage has appeared on placards, flyers and invitations, in a playful but never overly frivolous way. In the case of the invitations, the large-format reverse side was offered to local institutions, associations and firms gratis as a space for adverts, which were composed by Laurenz Brunner.
The graphic artist has collaborated with Julia Born to create a series of publications and a text for the Utrecht-based firm 'Casco - Office for Art, Design and Theory'. He received a Most Beautiful Swiss Books award in 2007 in a jury decision that recognised his skilful handling of typography and of a wide variety of material - the same qualities demonstrated by his recent Arnhem Mode Biennale publication.
It will be interesting to see how the 'Unfolded' catalogue is received. Created for an exhibition of works by photographers Maurice Scheltens and Lisbeth Abbenes, this catalogue is a collection of three-dimensional renderings that were created in parallel with the exhibition itself. They create unusual views and perspectives and shed light on the translation of spaces into two-dimensionality - a central theme for both photographers.
After studying in London (Central Saint Martins) and Amsterdam (Gerrit Rietveld Academie), Laurenz Brunner now lives and works in Amsterdam, Berlin and Zürich. The influence of the very different design traditions of England, Switzerland and Holland is revealed by the wide variety of projects handled by him and by his masterly implementation of them.