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Selina Bernet

Chroma fka Osram (Working Title)

Name(s)

Selina Bernet (1988)

Website(s)

selinabernet.ch

Instagram

selinabernet

Employment

90%

Education

Master, Type Design, Royal Academy of Art (KABK), The Hague (NL);
Bachelor, Visual Communication, HKB, Bern

Title

Chroma fka Osram (Working Title)

Year of creation

2018–2022

Place of creation

Zurich

Context of creation

Self-initiated side project

Collaborators

Item(s) shown

A typeface, on light boxes and as a type specimen

Dimensions

Formats/Duration

Material(s)

Material supplier(s)

Chroma takes inspiration from a poster advertising light bulbs, discovered in Armin Hofmann’s book, Graphic Design Manual: Principles and Practice (1965). The typeface initially drew from the poster’s geometrically constructed letterforms, but in the process moved far beyond its source.
Initiated in 2018, Chroma has since evolved from a display typeface to a widely applicable all-terrain grotesk, balancing strong characteristics with a down-to-earth attitude. The font is being developed to include a full family of weights, italics, stylistic alternates and a style with coloured counters, referring back to its source of inspiration. Chroma will officially be released through Source Type.